A post-workout recovery brand — pitched from logo to shelf.
HydroBolt is a speculative post-workout recovery beverage positioned for serious athletes — zero sugar, twenty grams of protein, designed to feel electric rather than medicinal. I developed the full pitch: logo, visual identity, typography system, color palette, can packaging, and retail-ready product renders. The design language centers on the "Bolt" — lightning as both literal mark and visual energy system.
HydroBolt is a speculative post-workout recovery beverage positioned for serious athletes — zero sugar, twenty grams of protein, designed to feel electric rather than medicinal. I developed the full pitch: logo, visual identity, typography system, color palette, can packaging, and retail-ready product renders. The design language centers on the "Bolt" — lightning as both literal mark and visual energy system.
HydroBolt is a speculative post-workout recovery beverage positioned for serious athletes — zero sugar, twenty grams of protein, designed to feel electric rather than medicinal. I developed the full pitch: logo, visual identity, typography system, color palette, can packaging, and retail-ready product renders. The design language centers on the "Bolt" — lightning as both literal mark and visual energy system.
client
pitch project
year
2025
timeframe
2 weeks
Built from scratch. The core visual identity — logo, colour palette, and typography system — was developed to feel electric, athletic, and shelf-ready from day one.
Built from scratch. The core visual identity — logo, colour palette, and typography system — was developed to feel electric, athletic, and shelf-ready from day one.
From flat artwork to full 3D. The can layout was built to precise 475ml manufacturing specs — die-lines, bleed, and all — then rendered into commercial-grade mockups to show the brand exactly as it would hit the market.
From flat artwork to full 3D. The can layout was built to precise 475ml manufacturing specs — die-lines, bleed, and all — then rendered into commercial-grade mockups to show the brand exactly as it would hit the market.
One spec project. A complete brand system; identity, packaging, typography, and mockups — built to pitch-ready standard.
One spec project. A complete brand system; identity, packaging, typography, and mockups — built to pitch-ready standard.