Eight teams. Eight treatments. One visual system.
Eight teams. Eight treatments.
One visual system.
A personal series exploring player mythology in hockey — each poster treats the athlete as the subject of a portrait, drawing from classical composition, sports broadcasting graphics, and movie poster design. The visual system flexes across eight teams and moods while keeping a consistent compositional language.
*Player imagery is AI-generated rather than photographed. Much of my work involves youth athletes, and generating figures protects their likenesses while preserving the creative intent.*
A personal series exploring player mythology in hockey — each poster treats the athlete as the subject of a portrait, drawing from classical composition, sports broadcasting graphics, and movie poster design. The visual system flexes across eight teams and moods while keeping a consistent compositional language.
*Player imagery is AI-generated rather than photographed. Much of my work involves youth athletes, and generating figures protects their likenesses while preserving the creative intent.*
client
multiple
year
2025-2026
timeframe
ongoing
From youth hockey clubs to professional programs — every poster built from scratch, designed around the team, and delivered print-ready.
From youth hockey clubs to professional programs — every poster built from scratch, designed around the team, and delivered print-ready.